With honesty, piety and passion, All Good and their products epitomize a Kiwi kind of Clever that sets a customary for tiny brands with large hearts achieving good things.
The guys behind All Good are doing it all right. Best famous for bringing Fair Trade bananas to New Zealand in 2010, a past year has seen Chris and Matthew Morrison and Simon Coley requesting their mantra, ‘good for producer, land and consumer’ to a operation of cola, lemon and ginger soothing drinks. Not as large a widen as it might during initial seem, given that Chris founded Phoenix Organics back in 1985.
The artistry of All Good’s Karma Cola is reflected in a name. The splash as good for a creators as it is for a consumers – ethically sourced, organic, delicious, and beautifully designed.
Against a soothing splash marketplace normal of pepper cola drinks artificially, All Good has taken a splash behind to a West African roots to retrieve a strange essence source: a cola nut, grown in Boma Village, Sierra Leone. Organic and satisfactory trade beliefs continue all via Karma Cola’s list of ingredients, with spices from a Huiwani Fairtrade Cooperative Papua New Guinea and sugarine shaft Manduvira Fairtrade Organic Farmers from Paraguay.
True to a initial element what goes around comes around, dual cents from a sale of each bottle are given behind to a encampment in Boma Village, to reconstruct farms and crops that have been broken by war. Over a past year, All Good have rebuilt a overpass to re-open a essential encampment pathway, and are assisting to put 15 girls by school.
Karma Cola also happens to demeanour damn fine. The bottle’s domestic ‘devil/angel’ logo, designed by Beck Wheeler, is desirous by masks, mythology, and a women who lead a Boma community.
When we initial picked adult a bottle during a London Coffee Festival, dual days after a brand’s UK launch, it came accompanied by an eye-catching zine, combined by friends and family of Karma Cola since ‘there’s a lot we can’t fit on a behind of a label’. A crack by reveals, among other articles, an talk with Boma encampment leaders on a rituals surrounding a cola nut, a beam to foraging for medicine in West African forests, and a pleasing array of portraits of cola bulb farmers, illustrating that All Good has ‘its conduct in New Zealand though a heart in Boma’.
Each facet of a brand’s success – ethics, essence and pattern – has been recognized in high places. All Good has been named one of a ‘World’s Most Ethical Companies’ by New York’s Ethisphere Institute for dual years using now. Less than dual months after a UK launch, Karma Cola was named #1 best tasting eccentric organic cola by a Guardian. At final year’s New Zealand Best Awards, Beck Wheeler’s illustration, and a altogether wrapping design, combined by Special Group, picked adult several accolades.
With honesty, piety and passion, All Good and their products epitomize a Kiwi kind of Clever that sets a customary for tiny brands with large hearts achieving good things. We can’t wait to see what they do next.
Post by Anna Ker, London.